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Creativity starves insanityCaught out from the recycling bin, a low rate credit card application from the Hong Kong and Shanghai Banking Corporation. Better known as HSBC, to the householder they divulge of potential benefits to be had with their plastic card of financial excess.
Impersonal and targeted to an untitled address, their only indication of personalisation comes in the pre-printed home address. Knowing not even any of the many aliases available from the multitude of mailing lists, the personal details, especially that of the name and gender remain blank. With such an apparent disregard there can be of two reasons.
Any fool will apply for a credit card. Or, like a corporate card taken to another level, the actual building shall submit its details and hope for the best. For the case of the latter, a priority application finds its way through the postal system. Complete with a brochure from ING Direct on the various ways of generating more interest savings in the bank account.
Soon Van - Tuesday, October 25, 2005 - 06:54
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